SMJ- What was the impetus, and timeline, in creating the four sports-specific “Biz†sites?
M.B.- The Biz of Baseball was launched in September of 2006 based on the idea that you could have a central location where a vast amount of information in the way of documents, stadium renderings, salary data, etc, could be presented with reporting on daily news, and insight from sports executives. I had been doing interviews for sometime with individuals such as former commissioners Bowie Kuhn and Fay Vincent, along with those working media, such as Bob Costas, and so moving to a model that was built on a foundation for researchers, yet offered dynamic content daily seemed like a model that had not been done before. The baseball site was successfully launched as the pilot, so we followed with The Biz of Football and The Biz of Basketball early last year, and added The Biz of Hockey most recently at the beginning of 2008.
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