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NHL Reaches Broadcast Agreement in Asia PDF Print E-mail
Written by Maury Brown   
Thursday, 25 September 2008 14:37

NHLThe National Hockey League (NHL) and All Sports Network (ASN) of Hong Kong today announced the signing of a multiyear deal giving ASN rights to broadcast the NHL via all forms of television including HDTV and IPTV throughout much of Asia, including the Indian sub-continent. The content will be a key part of the offering on ASN, a new channel Yes TV has launched across Asia.

NHL programming, which will broadcast on ASN at the start of the NHL’s 2008-09 season, will include more than 130 NHL regular-season games, the NHL All-Star game, NHL Stanley Cup Playoffs and Stanley Cup Final, as well as NHL highlight programs.

“Hockey is such a dynamic sport with relatively simple rules and the National Hockey League has great potential for development in Asia,” said Thomas Kressner, Yes TV CEO. “We are thrilled to be able to bring another big American sport to Asian sports fans.”

“We are very pleased with the growing number of partners broadcasting ASN, especially in China with our distribution and equity partner XFMedia.” added Mr. Kressner. “Ice hockey is quite popular in the northern parts of China and its popularity is growing. The NHL represents the pinnacle of professional ice hockey and we are proud to be bringing the best of this
exciting sport to the fans in China through the strong, nationwide platform of XFMedia.

"We have been very impressed by ASN’s aggressive rollout plans and their commitment to a growing roster of sports programming," said Ken Yaffe, NHL Senior Vice President, International. “Partnering with ASN represents a significant step in expanding our broadcast footprint internationally, and we are excited to begin offering our fans in Asia a comprehensive,
season-long game schedule.”

Korean distribution of NHL games through ASN will begin during the second year of the deal. This deal does not extend to Japan, Australia and New Zealand.

Source: National Hockey League


Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

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