After launching a successful line pf clothing line wiith Major League Baseball (MLB), the National Hockey League (NHL) has partnered with actress and G-III Apparel Group (NASD-GIII) to begin offering an NHL version of the TOUCH â€“ by Alyssa Milano clothing line.
TOUCH â€“ by Alyssa Milano is a unique womenâ€™s fashion apparel line designed for the female fan. The high-end brand blends fashion and function and will become an addition to the NHLâ€™s current women apparel offering in early February.
The missy contemporary-targeted collection will consist of outerwear, sets, fashion tops, denim and dresses, as well as other key items. The apparel will be designed using high quality fabrics and body-contouring silhouettes. The TOUCH â€“ by Alyssa Milano NHL collection will be available on Shop.NHL.com, NHL arena team stores and at select retail throughout the United States and Canada.
"I am really excited about TOUCH's partnership with the National Hockey League,â€ said Alyssa Milano. â€œI am looking forward to giving female hockey fans fashion apparel as unique and special as the sport they love."
As part of the introduction to her new NHL line, Alyssa Milano will attend the 2008 NHL All-Star Weekend celebration in Atlanta and participate in a host of activities. First, Alyssa will join Taylor Kitsch, star of NBCâ€™s television series â€œFriday Night Lights,â€ to emcee the Verizon Wireless / NHL Rockinâ€™ Skate 2008, Presented by Upper Deck on Saturday, Jan. 26 at Philips Arena.
Immediately following the NHL Rockinâ€™ Skate, Alyssa Milano will make a special appearance at the Atlanta Thrashersâ€™ Team Gear store to sign autographs. The autograph session, expected to begin at 12:15 p.m. EST on Saturday, Jan. 26, also will feature select NHL/TOUCH apparel available for purchase. Only those who have tickets to the NHL Rockinâ€™ Skate will be able to access the Thrashersâ€™ Team Gear store for this autograph session. Tickets, which range from $10 to $30, are available on-line at www.ticketmaster.com or by calling 404-249-6400.
â€œHigh fashion and team loyalty come together in the TOUCH clothing line,â€ said Brian Jennings, NHL Executive Vice President Marketing. â€œWe are thrilled to offer this exciting line of apparel to our female fans and look forward to Alyssa's appearance at the 2008 NHL All-Star Weekend in Atlanta.â€
To see information on Milano's baseball TOUCH related apparel, see the following on The Biz of Baseball: