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NBC’s Sports Saturday and Sunday’s coverage of the Stanley Cup Conference Finals saw a 14 percent ratings increase from the year prior according to Nielsen Media Research. The games combined to post a 1.6 overnight HH rating and a 4 share. As reported by Mediaweek: Saturday's broadcast of Game 5 between the Dallas Stars and Detroit Red Wings, won by Dallas 2-1, earned a 1.5/4 (1:30-4:15 p.m. ET), a 25 percent increase over 2007 (1.2/3, 2-4:45 p.m. ET, Ottawa Senators at Buffalo Sabres). The game recorded a 14.1/34 rating and share in the Detroit market. Sunday's coverage of the clinching Game 5 between the Philadelphia Flyers and Pittsburgh Penguins earned a 1.7/4 (3-5:45 p.m. ET), a 6 percent increase over 2007 (1.6/4, 3-6:30 p.m. ET, Anaheim Ducks at Detroit). Ratings and share in the Pittsburgh market were a 26.1/46.
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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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