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Game 2 of Stanley Cup Finals Highest Rated Program Ever for VERSUS
Written by Maury Brown   
Thursday, 29 May 2008 04:43

VERSUS, the exclusive cable home of the NHL in the U.S., garnered a 1.9 national rating and 2,537,560 total viewers for its Game 2 telecast of the 2008 Stanley Cup Final Monday, making it the most-watched program in network history.

Other highlights:


* Game 2 eclipsed Game 1 of this year’s Final (1.8 rating, 2,351,582 total viewers) as the highest-rated and most-watched Stanley Cup Final cable telecast since 2002. Further, the combined ratings for Games 1 and 2 show an increase of 111 percent from 2006 (.9) and a 171-percent increase from last year’s first two games (.7). The combined viewership for Games 1 of 2 of the 2008 Stanley Cup Final (2,426,692) show even greater increases over the past two years; up 181 percent from 2006 (863,206) and a whopping 273 percent from 2007 (649,779).

* The 1.9 rating is up 217 percent from VERSUS' Game 2 rating in 2007 (.6) and up 111 percent from Game 2 of the 2006 Stanley Cup Final (.9).

* Locally, the Detroit market received an 11.7 rating, the highest rating ever in the Detroit market for an NHL game on VERSUS and a 39% increase over Game 1 (8.4). The Pittsburgh market garnered a 21.3 rating, making VERSUS the #1 rated television network in Pittsburgh for the time period. The 21.3 rating is up 12 percent from Game 1 (19.0).

* VERSUS concluded its coverage of the 2007-08 NHL season with tremendous gains in ratings and viewership compared to the first two years of the NHL on the network. Compared to last season, the 2007-08 regular season saw an increase of 50 percent in HH ratings and 28 percent in total viewership; HH ratings for the 2008 Conference Quarterfinals were up 33 percent and total viewership was up 24 percent; Conference Semifinals were up 50 percent in HH rating and 51 percent in total viewership. During the Conference Final round, in which VERSUS aired nine exclusive games, the network witnessed dramatic increases in household ratings (up 71%) and total viewership (up 77%), making it the best-rated, most watched Conference Finals since 2002.

* The combination of Games 1 and 2 made this the highest-rated and most-watched opening two games of the finals since Detroit faced Carolina in 2002. Versus' combined ratings went up 273 percent from last year when Anaheim played Ottawa and 181 percent from the Carolina-Edmonton matchup in 2006.


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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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