Hockey equipment manufacturer Easton Hockey today announced the relaunch of the brand’s official Web site – EastonHockey.com.

The completely re-designed and re-imagined URL will now include technology breakdowns, product news and an industry-first for hockey fans – head-to-toe product details and model numbers for every Easton-sponsored NHL player.

“If you want to know exactly which stick Dany Heatley is using, which glove Henrik Zetterberg is wearing, which helmet Jonathan Toews is sporting, we’re not only going to tell you – we’re going to tell you why,” said Ned Goldsmith, senior vice president of Easton Hockey. “More than ever, this site integrates our products and players to create an interactive experience for users.”

The site will also feature a user-friendly site experience, showcasing exclusive player and product video, including never-before-seen footage from Easton’s NHL pro camp, plus product demos featuring expert commentary from Easton’s Research and Development team.

Other site features include product and player news, access to the Easton-Bell Sports global network of sites, editorial content, promotional event details, signings and a soon-to-be customizable My Easton feature.

My Easton, which currently allows users to register and share Easton’s product offerings with friends and family via email and social networking platforms, will later expand to allow users to participate in a full-fledged community sponsored by the brand. Users will be able to connect and share experiences from the ice with other Easton users through familiar Web 2.0 features and functionality.

Source: Easton Hockey

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